Promoting Your Company (Issue: 24)


Over the past six years I have worked for a handful of wrestling promotions. Some that lasted one show and others that lasted for years. There is one thing that all of these have in common, failure. Failure to promote their show and more important their product. The product is what you, the workers, provide during a show. A combination of wrestlers, announcers, referees, managers, and promoters make this product what it is, bad or good.

You see it is a combined effort from all those involved in the making of a show, televised and non-televised. Without putting in a 100% of your effort into a show or future show YOU are responsible for the bad product you provide. This issue will take aim to promoters, non specifically,but all in general. It is the sole all the blame for a bad show for a wrestling company lies solely with the promoter in my opinion. Why? The promoter has the final say in everything, from the workers they hire, to the matches they make, and the money spent in promoting the product.

We’ll first start with the workers, in order to have a show a promoter need workers. The promoter needs wrestlers. These wrestlers should be trained, experienced, and be professional. Workers often blame the workers, well in their defense it’s the promoter you should be upset with. Because if they lack those three things then obviously, they are not going to be up to par. If the promoter is smart then he should recognize a worker who’s not up to par, and if he hires someone who’s not, then he is responsible for them having a place to work and the bad product he produces.

You see it’s the decisions of the promoter that can make or break a show. By hiring unprofessional, un-experienced, and untrained individuals. Promoters forget that it’s called the wrestling buisness for a reason! If you opened up mechanic shop, you would want the most experienced mechanic to be working in your shop, right? Of course, because when he does a good job he makes you money and the customer is liable to tell their friends and use you again. The same needs to be done for wrestling businesses. The promoter should hire the best workers available, if it’s too expensive then compromise. Most workers would be glad to work for a professional show and would compromise in order to work.

Promoting is another key to a companys success. With the invention of the Internet and social media it’s become inexpensive to promote shows and in turn provides more funds for radio/TV ads. With out promotion the show wouldnt even break even. In Arkansas there is only one promotion that is the epitome of Indy wrestling. Indy promotions could take notes from Traditional Championship Wrestling, based in western Arkansas, because they are the closest thing to the big boys I’ve seen yet. With promoting their number one priority they are able to generate revenue! Most promotions in this state rely on just the Internet alone or by word of mouth. They could take a lesson from TCW, they promote using the Internet, TV, radio, social media, flyers, and sponsors to spread the word about their latest show.

I had the opportunity to attend one of their shows in Booneville, AR where I got to meet up with some old friends and enjoy a show the way it was meant to be run. This success was because the promoter recognized the facts stated in this blog. He used these things to his and the workers advantage. However there is one thing working against all promotions these days, and that is weekly shows. Gone are the days when promoters would run once a month or once every three months, in favor of a weekly show. In todays economy you cannot run the same town every week and expect to make money.

I’ve never been a promoter of a wrestling business, I’ve held many high places in the business, but promoter was never one of them. That doesn’t mean I don’t see what is going on and what should be going on. I’m sure my fellow writer, Frank Martin, may comment on this and help support my advice. Promoters you are responsible for the for the failures as well as the successes of your company. When you have a good show it’s because you have hired professional workers who are committed to treating this as a job and giving it their all. When you have a bad show it’s because you have failed in one or many aspects, from hiring unprofessional workers to not promoting your show enough. Workers if your tired of these type of promoters, bad ones, there is one way to solve that problem…don’t work for them.

It’s like my former commentating partner John Steele used to say: Professionals get paid, Amateurs get a hot dog.


Here are a couple of shots from the TCW Live Event in Booneville, AR.




Posted on February 24, 2012, in Sponsored Links, Uncategorized, Wrestling and tagged . Bookmark the permalink. 1 Comment.

  1. I agree totally with you T! Promoting your show and your company and workers should be the #1 priority. Use all the media outlets you can afford. It is true, to make money you have to spend money!

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